FRUSTRATION 01
Two thousand employees, one of you.
Twenty Slack threads on ESPP enrollment day. A queue of “why did so much get withheld?” after every vest. No education library, no FAQ that survives a plan change, and no time to write one.
EDUCATION FOR EVERY EMPLOYEE
Every employee, every grant, every plan — finally explained.
ModuEquity is a plan-aware education layer for public and pre-IPO companies. Personalized for every employee, configured for every plan — sitting on top of E*TRADE, Schwab, Fidelity, Morgan Stanley at Work, Carta, and Pulley.
BUILT BY NASPP-TRAINED EQUITY PLAN ADMINISTRATORS
NASPPCEPINCEO
BUDDY · ILLUSTRATIVE EXAMPLE
Your 6-month lookback uses the lower of the start price or the end price when calculating your discount. That’s why your effective discount usually beats the stated 15%.
THE PROBLEM YOU LIVE WITH
Your inbox is full of equity questions you’ve answered twelve times this year.
Most equity admins answer the same fifteen questions every cycle. Most employees still don’t understand the answers.
FRUSTRATION 02
Every enrollment cycle, the same explainer.
You re-draft the lookback explainer in October. You re-draft the qualifying-disposition explainer in March. Same content, same confusion, same inbox — only the dates change.
FRUSTRATION 03
Every termination is a 90-day chase.
Terminated employees lose options because nobody explained the post-termination window in time. You learn about it from the grant-expiration report — six months too late.
HOW IT WORKS · 3 STEPS
From overwhelmed to operating in three steps.
SETUP
You send us your plan basics.
CSV export, or fill in the calculator inputs once. We don’t ask for SSNs, home addresses, or any PII you’d be nervous about sharing.
TRANSLATION
We translate it into plain English, per employee.
Every employee sees a personalized, plan-aware view. ESPP, RSUs, options — explained in the language they actually speak, with the math shown.
RESULT
Your inbox quiets down.
Buddy AI answers the repetitive questions. You handle the rare ones that actually need you. Education hours drop. Enrollment participation goes up.
PRODUCT PREVIEW · COMING PHASE 1
What employees actually see.
One screen, every grant, personalized. RSUs, ESPP, options — in the language employees actually speak, with Buddy on hand for the follow-up question.
BUDDY · ILLUSTRATIVE EXAMPLE
What happens to my unvested RSUs if I leave before Aug 15?
If you leave before your Aug 15 vest, those 412 shares don't vest — they return to the company. Your already-vested 1,640 shares stay yours. This is how cliff-and-monthly schedules work in general.
WHAT YOU GET
Built for the plan administrator who actually does the work.
PLAN-AWARE
Plan-aware, not plan-agnostic.
Every output respects your plan’s lookback, discount, vesting schedule, and blackout windows. No generic one-size-fits-all math, no “consult your benefits packet” hand-wave.
EDUCATION ONLY
Plain language, never advice.
We explain. We don’t tell anyone to sell, hold, or exercise. The line between education and advice is structural in everything we ship — calculators, dashboards, and Buddy AI.
WHITE-LABEL
Fully yours, top to bottom.
Your logo, your color, your domain, your sender address. Employees see your brand — not ours. We’re invisible by design, configurable per employer in minutes.
SITS ON TOP
On top of your admin, never replacing it.
Carta, Pulley, Schwab, E*TRADE, Fidelity, Morgan Stanley at Work keep the legal record. We give employees the human-readable view. We sit beside, not above.
BUYER STORY · COMPOSITE
What an equity admin actually needs.
“I have an inbox of two thousand employees and one of me. Every enrollment cycle I write the same explainer. Every termination I chase someone down before their options expire. I don’t need a new broker — I need a tool that explains the broker we already have.”
ATTRIBUTION
Head of Total Rewards
1,200-person SaaS company
composite, used with permission of source individual
THE STATS BEHIND THE QUOTE
73% of equity questions are repeats
of the same 12 questions, asked across the year
40+ hours per quarter on Q&A
the average admin spends triaging the same threads
Buddy resolves the top 8 patterns
deterministically, no LLM guesswork
OBJECTIONS, ANSWERED
The questions every buyer asks us.
Are you a cap table administrator?
No. We sit on top of your existing equity admin platform. They keep the legal record. We give your employees the human-readable view. We don’t compete with them — we make them more useful.
Do you store SSNs, home addresses, or DOBs?
No. We use tokens plus work country, state, and zip only. For terminated employees we keep an encrypted personal email so we can keep talking to them through their 90-day exercise window. That’s it. The minimum-PII posture is a design constraint, not a feature.
How is this different from what cap-table platforms already do?
Cap-table platforms are your equity admin. We’re the layer that translates them into plain English. Their UI is built for cap-table operators. Ours is built for the employees who own the equity. Different audience, different surface.
Are you SOC 2 compliant?
SOC 2 Type II is in active readiness. We do not claim attestation until it’s signed. Our security posture today: SSO-only auth, multi-tenancy enforced at every layer, audit log on every PII touch, encryption at rest and in transit.
Is Buddy AI giving financial advice?
No. Buddy explains, never recommends. The output filter is structural — Buddy literally cannot tell anyone to sell, hold, or exercise. Education, every line, every response.
Does this work for pre-IPO companies?
The ESPP calculator (Phase 0) is public-company-focused. The full employee dashboard (Phase 1) launches with public-company support, with pre-IPO support layered in Phase 1.5. Pre-IPO has different RSU mechanics (double-trigger) and we treat them carefully.
How long does setup take?
CSV upload plus column mapping is most of it. First customer cohort onboarded in under two weeks from kickoff. SSO config and white-label setup add a few days each.
What does it cost?
Flat annual, three tiers. Starter for companies under 500 employees. Growth for 500 to 2,000. Enterprise (2,000+) is “talk to us.” Includes standard branding and plan configuration; bespoke integrations and custom content are quoted separately. See full pricing.